Take note: Snap’s promoting assets only publish audience gender data for “feminine” and “male” buyers, nevertheless the figures posted for these demographics don’t often insert as much as the whole user determine, so percentages shown below might not sum to 100 percent.

Hong Kong is using the substantial department banking system versatility to disseminate data over the exterior placement which has a timeliness of more than one month.

But the obvious distortions that often look in X’s inferred gender data can be owing largely to your significant quantity of “non-human” accounts that aspect in X’s Lively consumer data (e.

Over a quarterly foundation, the organization’s data also reveal the dimension of Instagram’s advert viewers in Hong Kong remained unchanged between October 2023 and January 2024.

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Notes: Meta’s advertising and marketing methods only publish audience gender data for “female” and “male” customers.

Even so, Observe that LinkedIn’s promotion instruments publish viewers reach data determined by full registered customers, as opposed to the regular Lively buyers that form The idea on the advertisement access figures released by most other social media marketing platforms.

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You’ll also uncover the whole Digital 2024 report for Hong Kong while in the check here “full report” segment down below, but we’ll commence by looking with the important headline figures for Hong Kong this calendar year.

Observe: Google’s promotion sources only publish audience gender data for “feminine” and “male” end users.

These headline stats supply a terrific overview of the “point out of digital” in Hong Kong, but in an effort to sound right of how digital traits and behaviours are evolving, we need to dig deeper in the data.

The organization’s on a regular basis revised figures recommend that Instagram’s advertisement access in Hong Kong was equivalent to 49.4 percent of the entire population Firstly of your calendar year.

Just right before we get to the full report, Here are a few suggestions for further looking through, which is able to supply additional context for our full set of Digital 2024 quantities for Hong Kong:

This contrasts With all the gender data provided within the promoting resources of platforms like Fb, which depends about the gender that consumers them selves enter in their own personal profile.